{"id":2197,"date":"2024-01-16T23:18:26","date_gmt":"2024-01-16T23:18:26","guid":{"rendered":"https:\/\/grupococoon.com\/?p=2197"},"modified":"2024-03-21T15:16:27","modified_gmt":"2024-03-21T21:16:27","slug":"link-building","status":"publish","type":"post","link":"https:\/\/grupococoon.com\/?p=2197","title":{"rendered":"Link Building"},"content":{"rendered":"\n

El link building es una de las estrategias de marketing digital cuyo principal objetivo es mejorar el posicionamiento en buscadores y tambi\u00e9n la atracci\u00f3n de tr\u00e1fico de calidad al mismo, todo de manera org\u00e1nica, lo cual es muy valorado dentro del marketing digital.<\/p>\n\n\n\n

El link building es una estrategia SEO off-page, es decir, son t\u00e9cnicas que podemos aplicar fuera de nuestro sitio web se trata de generar enlaces externos que dirijan a tu sitio web, es decir, colocar en otros sitios enlaces que dirijan a tu web, sin embargo, es m\u00e1s complejo de lo que parece ya que hay que cumplir con ciertas normas para que sea efectivo y no lo contrario para los buscadores.<\/p>\n\n\n\n

Estos enlaces de link building son conocidos como \u201cbacklinks\u201d, y su funci\u00f3n es indicarle a google que el contenido es de valor y por eso lo recomiendan, as\u00ed misma mejora la autoridad de tu marca y aumentar\u00e1 nuestra popularidad.<\/p>\n\n\n\n

Caracter\u00edsticas<\/h3>\n\n\n\n

Como comentamos anteriormente, hay una serie de factores que son calificados por los buscadores que determinan el posicionamiento de una p\u00e1gina o no, para lograr que una estrategia de linkbuilding funcione te recomendamos:<\/p>\n\n\n\n

    \n
  1. <\/strong>Cantidad: <\/strong>Es cierto que mientras m\u00e1s enlaces tengamos en otros sitios dirigiendo al nuestro aumenta la calidad de nuestro sitio, sin embargo, no se trata de poner enlaces por doquier, hay que evaluar que las p\u00e1ginas que nos direccionan sean de calidad, relevantes y confiables.<\/li>\n\n\n\n
  2. <\/strong>Diversidad: <\/strong>Es importante tomar en cuenta que los enlaces debemos colocarlos en diferentes webs, de diferentes empresas, blogs, tiendas, etc.<\/li>\n\n\n\n
  3. <\/strong>Contexto: <\/strong>El enlace debe tener sentido y coherencia con el contenido que lo rodea para ser visto de calidad.<\/li>\n\n\n\n
  4. <\/strong>Anchor Text: <\/strong>Este factor es imprescindible, para colocar de manera correcta el backlink, este debe ser en forma de anchor text, es decir, un texto con enlace, esta dem\u00e1s resaltar que el texto del enlace debe ser coherente con el link.<\/li>\n\n\n\n
  5. <\/strong>Confiabilidad: <\/strong>Deberemos analizar si las p\u00e1ginas donde coloquemos nuestros enlaces son fiables, para poder determinarlo podemos evaluar el uso de certificados de seguridad, edad del dominio, calidad del contenido entre otros.<\/li>\n\n\n\n
  6. <\/strong>Enlaces de otras p\u00e1ginas en tu sitio: <\/strong>Esto tambi\u00e9n lo podemos aplicar, teniendo en consideraci\u00f3n los mismos puntos enlistados. Sin embargo, valen m\u00e1s los links externos que los internos.<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"

    El link building es una de las estrategias de marketing digital cuyo principal objetivo es mejorar el posicionamiento en buscadores y tambi\u00e9n la atracci\u00f3n de tr\u00e1fico de calidad<\/p>\n","protected":false},"author":2,"featured_media":2199,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-2197","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-blog"],"yoast_head":"\nLink Building - Grupo Cocoon<\/title>\n<meta name=\"description\" content=\"El link building es una de las estrategias de marketing digital cuyo objetivo es mejorar el posicionamiento en buscadores y atraer tr\u00e1fico.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupococoon.com\/link-building\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Link Building\" \/>\n<meta property=\"og:description\" content=\"El link building es una de las estrategias de marketing digital cuyo objetivo es mejorar el posicionamiento en buscadores y atraer tr\u00e1fico.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupococoon.com\/link-building\" \/>\n<meta property=\"og:site_name\" content=\"Grupo Cocoon\" \/>\n<meta property=\"article:published_time\" content=\"2024-01-16T23:18:26+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T21:16:27+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupococoon.com\/wp-content\/uploads\/2024\/02\/Link-Building.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernanda Espejo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Espejo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Link Building - 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