{"id":2216,"date":"2023-12-19T11:59:00","date_gmt":"2023-12-19T11:59:00","guid":{"rendered":"https:\/\/grupococoon.com\/?p=2216"},"modified":"2024-03-21T15:25:53","modified_gmt":"2024-03-21T21:25:53","slug":"marketing-4-0-que-es","status":"publish","type":"post","link":"https:\/\/grupococoon.com\/?p=2216","title":{"rendered":"Marketing 4.0, \u00bfqu\u00e9 es?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">El marketing 4.0 se da como resultado de la inclusi\u00f3n de los canales digitales a los canales tradicionales del marketing. Es una nueva forma del marketing que busca generar confianza y fidelizar a los usuarios de forma m\u00e1s humana.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">El marketing 4.0 pone al cliente en el centro de la estrategia, buscando hacer sentir a los usuarios escuchados y tomados en cuenta por las marcas.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Otro beneficio que ha reflejado este cambio es que el marketing 4.0 permite a las peque\u00f1as y medianas empresas implementar estrategias digitales, ya que los costos y rendimientos son m\u00e1s eficientes y accesibles.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\" id=\"h-como-llegamos-al-marketing-4-0\">\u00bfC\u00f3mo llegamos al Marketing 4.0?<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">En un inicio la mercadotecnia estaba centrada en las ventas y era masiva no exist\u00eda la segmentaci\u00f3n, los anuncios se basaban en las ventajas o beneficios de los productos buscando mejores caracter\u00edsticas que la competencia para lograr sobresalir. De aqu\u00ed el uso de medios como la TV, radio, espectaculares, etc.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Cuando la audiencia se vuelve un poco m\u00e1s exigente surge el <strong>marketing 2.0<\/strong>, en este punto se comienza a segmentar a la audiencia, obteniendo como consecuencia mejor rendimiento de las campa\u00f1as.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con el <strong>marketing 3.0<\/strong> las empresas buscan segmentar de manera m\u00e1s detalla a su audiencia, tratando de tener mayor conexi\u00f3n con ella a trav\u00e9s de ciertas caracter\u00edsticas como los valores. Hasta este momento es cuando se integran al marketing canales interactivos y relaciones multidireccionales.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Con una audiencia mucho m\u00e1s informada entra el <strong>marketing 4.0<\/strong>, que se centra totalmente en las necesidades emocionales de los clientes y con la ventaja de contar con data que sirve para generar experiencias.<\/p>\n\n\n\n<h3 class=\"wp-block-heading\">Beneficios 4.0<\/h3>\n\n\n\n<ol class=\"wp-block-list\">\n<li>Estrategias centradas en el cliente.<\/li>\n\n\n\n<li>Segmentaci\u00f3n.<\/li>\n\n\n\n<li>Medici\u00f3n \u201cinstant\u00e1nea\u201d de resultados.<\/li>\n\n\n\n<li>Mejor atenci\u00f3n al cliente.<\/li>\n\n\n\n<li>Generaci\u00f3n de comunidades.<\/li>\n\n\n\n<li>Imagen de marca humanizada y emp\u00e1tica.<\/li>\n\n\n\n<li>Acceso para anunciarse a peque\u00f1as y medianas empresas<\/li>\n<\/ol>\n","protected":false},"excerpt":{"rendered":"<p>El marketing 4.0 se da como resultado de la inclusi\u00f3n de los canales digitales a los canales tradicionales del marketing. <\/p>\n","protected":false},"author":2,"featured_media":2218,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_monsterinsights_skip_tracking":false,"footnotes":""},"categories":[134],"tags":[],"class_list":["post-2216","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-articulos-de-blog"],"yoast_head":"<!-- This site is optimized with the Yoast SEO Premium plugin v20.2 (Yoast SEO v28.7) - https:\/\/yoast.com\/product\/yoast-seo-premium-wordpress\/ -->\n<title>Marketing 4.0, \u00bfqu\u00e9 es? - Grupo Cocoon<\/title>\n<meta name=\"description\" content=\"El marketing 4.0 se da como resultado de la inclusi\u00f3n de los canales digitales a los canales tradicionales del marketing.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/grupococoon.com\/marketing-4-0-que-es\" \/>\n<meta property=\"og:locale\" content=\"es_ES\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Marketing 4.0, \u00bfqu\u00e9 es?\" \/>\n<meta property=\"og:description\" content=\"El marketing 4.0 se da como resultado de la inclusi\u00f3n de los canales digitales a los canales tradicionales del marketing.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/grupococoon.com\/marketing-4-0-que-es\" \/>\n<meta property=\"og:site_name\" content=\"Grupo Cocoon\" \/>\n<meta property=\"article:published_time\" content=\"2023-12-19T11:59:00+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2024-03-21T21:25:53+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/grupococoon.com\/wp-content\/uploads\/2024\/03\/Marketing-40-que-es.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2160\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Fernanda Espejo\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Escrito por\" \/>\n\t<meta name=\"twitter:data1\" content=\"Fernanda Espejo\" \/>\n\t<meta name=\"twitter:label2\" content=\"Tiempo de lectura\" \/>\n\t<meta name=\"twitter:data2\" content=\"2 minutos\" \/>\n<!-- \/ Yoast SEO Premium plugin. -->","yoast_head_json":{"title":"Marketing 4.0, \u00bfqu\u00e9 es? 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